Apart from the academic world, there has been a growing debate, concerning how media seems to distort politics. There would be only a few people that may argue that media is important to today’s politics. In the Eastern Europe and the Soviet Union, the media was one of the key battlegrounds. In the west, it seems that the elections are heavily influenced by television, with the importance of spinning and marketing.
Democratic politics use the media for the emphases of understanding what the public opinion really is. The media seems to give the people a sense of empowerment and it gives them a chance to have their opinions heard. However, the media in some ways is not just a neutral observer they seem to act as political actors. The American political scene, can be determined as an environment in where communication, especially journalism in all its form, is either influences or it is influenced by it.
Democracy, allows the people to rule. If the party is of no interest to the people, then they have an alternative to chose from and to support. However, today the principle of democracy “the government that is for the people, created by the people” has become a little complicated, and it isn’t always like that. Today there are many factors that contribute to how the political discourse of politics is shaped, which includes the success and the goals of the public relations, plus the advertising strategies that are used by the political medium and the rising influence of the media technologies, for example, the Internet.
As the influences of mass media arises, it has now given the people a chance to hear the political news. However, a lot of what is received by people through this form is shaped and often packaged. It is also often said, that by the influence of mass media it can often influence the way people think and perceive the information on politics.
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